A soft, dreamy illustration of Ashrick the goat-phoenix mascot, standing against a blurred sky background. He has creamy fur, golden-orange wings spread wide, and a curious, bright-eyed expression as if sniffing toward the camera.
Whimsy & Whoops

The Blooper That Became a Beacon: How Ashrick Was Born

Some of the best things in life aren’t planned — they stumble into existence, full of chaos, charm, and quiet wonder.
That’s exactly how Ashrick came to be.

On a day that seemed like any other, I had an idea.
Colouring pages.
Because they are amazing!
And couldn’t we all just use a quiet moment?
A chance to create — in a low stakes, just-for-me kind of way — a moment stolen from the chaos and insanity of life.

And what better way to check out this AI image generation tool everyone had been talking about?

So I started with burning hearts.
Obviously.
Because who doesn’t feel like setting the world on fire sometimes?

Then I moved on to phoenix feathers.
And then… to goats.

Which is when the real chaos began.

I know what you’re thinking.
A colouring page of goats?
Easy.

But you, my friend, would be so very wrong.
Because what resulted can only be described as the afternoon I questioned all my life choices up to this point.

I thought it would be easy.
But instead…

  • Earless goats.
  • Chopped-head goats.
  • Demon-eyed goats.
  • Zen goats.
  • God goats.
  • Ridiculously hairy goats.
  • Dog goats.
  • Headless goats.
  • Bodiless goats.
  • And a goat on a flying book.

What I did not get was one perfect page of goats to colour.

My perfectionism raged.
I questioned my sanity.
And then, I gave up.

Goat colouring pages were not to be.
And honestly, how had I ever thought they would be?
(How do you even colour a whole page of goats anyway???)

So I moved on.


Imperfect mindful colouring page with hairy goats missing ears or a body or not quite formed properly.
Is it a goat? Is it a yeti? Is it my last shred of sanity? Hard to say.

God Goats mindful colouring page with too much shading.
And lo, from the ashes of chaos, Goat God emerged — majestic, ridiculous, and slightly over-shaded.

A New Dream (and Even More Goats)

A new idea began to flicker to life.
What if I could help people dream?
What if I could help them finally let out the secret desires of their hearts — just like I did?

Maybe even plan their own version of a self-sufficient farm… with goat guardians and endless books to read.

But how do you decorate a page meant for dreaming?

Clouds?
Makes sense.

Goats?
…Did I really want to go there?

Absolutely.

Thus began the second wave of goat-fuelled mischief.

Surely because it wasn’t a colouring page, it would work fine, right?

Right?

Once again, my perfectionist brain was stretched to its limit.

We created:

  • The goat cloud.
  • The two-legged flying goat.

And finally —
My brand and my goat collided.


Born from stubbornness and too many ‘just one more tries’ — behold: the majestic Goat Cloud.

The Magic of Bloopers

And perfection was born.

Not the perfection of matching the vision in my head.
Not the perfection of flawless execution.

Something better.
Something real.

Something born from a mistake.

Ashrick climbed into my heart and curled up to nap.
And we made him king of all mistakes.

Because there is magic in the messy bits.
When we let go of how we think it must be in our heads —
We can see the magic of how it truly is.

Something amazing can be born.

It’s not always easy.
But I encourage you to give it a try.
Embrace the “bloopers” in your life.

Something unexpected but magical might just bring joy to your heart too.


Ashrick the Blooper Mascot
Born from a misclick. Crowned by chaos. Loved from the very first spark.

If colouring a blooper-born goat sounds like your kind of adventure (or if you’d just like to help fuel the chaos), you can find Ashrick and friends waiting for you in our Etsy nook.

A soft, dreamy illustration of Ashrick the goat-phoenix mascot, standing against a blurred sky background. He has creamy fur, golden-orange wings spread wide, and a curious, bright-eyed expression as if sniffing toward the camera.
Here’s to the beautiful messes we carry — and the magic we find in them.